Global management of creativity, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367668006
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Gl