Rethinking strategy for creative industries: innovation and interaction
Auteur :
Todorovic, Milan / Bakir, with Ali
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367668471
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant