Dynamics of influencer marketing, the: a multidisciplinary approach
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367680916
Date de publication :
27 mai 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.