Innovation sucks!: time to think differently
Auteur :
Watkins, Alan / May, Simon
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367681913
Date de publication :
15 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book turns on its head some of the ‘received truths’ of innovation management. Innovation is still the solution for future prosperity and it remains a potent force for competitive advantage, but business and government must get better at it. This book shows us how.