Innovation and new product planning
Auteur :
Kahn, Kenneth B. / Mohan, Mayoor
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367685249
Date de publication :
29 déc. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.