Creating brand cool: brand distinction in the online marketplace
Auteur :
Abraham, Joan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367693152
Date de publication :
17 mai 2021
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.