Routledge companion to marketing research, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367694319
Date de publication :
9 janv. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
1170 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.