Data analytics in marketing, entrepreneurship, and innovation
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367697648
Date de publication :
25 sept. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.