Trademarks and their role in innovation, entrepreneurship and industrial organization
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367706647
Date de publication :
15 juin 2021
Dimensions :
24,6 x 17,4 cm
Poids :
830 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level.