Transmedia change: pedagogy and practice for socially-concerned transmedia stories
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367714321
Date de publication :
11 mars 2022
Dimensions :
23,4 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods.