Advertising and the mind of the consumer: what works, what doesn't and why
Auteur :
Sutherland, Max
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367717391
Date de publication :
31 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.