Media strategies: managing content, platforms and relationships
Auteur :
Johnston, Jane / Rowney, Katie
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367718749
Date de publication :
31 mars 2021
Dimensions :
23,0 x 17,6 cm
Poids :
790 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge.