Humor in advertising: classic perspectives and new insights
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367722616
Date de publication :
22 juin 2021
Dimensions :
24,6 x 17,4 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.