Food and experiential marketing: pleasure, wellbeing and consumption
Auteur :
COLLECTIF
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367727178
Date de publication :
31 mars 2021
Dimensions :
23,4 x 15,6 x 2,5 cm
Poids :
494 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.