Global sport economy, the: contemporary issues
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367729004
Date de publication :
18 déc. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.