Researching marketing decisions: the indian context
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367730161
Date de publication :
18 déc. 2020
Dimensions :
21,6 x 13,8 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.