Advertising in mena goes digital
Auteur :
Allagui, Ilhem
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367730994
Date de publication :
18 déc. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d