Ethnic marketing: theory, practice and entrepreneurship
Auteur :
Pires, Guilherme / Stanton, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367732172
Date de publication :
18 déc. 2020
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.