Marketing higher education: understanding how to build and promote the university brand
Auteur :
Koku, Paul Sergius
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367749170
Date de publication :
15 juil. 2022
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.