Absolute essentials of marketing research
Auteur :
Kolb, Bonita M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367760342
Date de publication :
7 oct. 2024
Dimensions :
21,6 x 13,8 cm
Poids :
200 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.