Critical issues in tourism co-creation
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367761790
Date de publication :
6 juil. 2021
Dimensions :
28,0 x 21,0 cm
Poids :
220 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism.