Strategic integrated marketing communications
Auteur :
Percy, Larry
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367770624
Date de publication :
3 mars 2023
Dimensions :
24,6 x 17,4 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.