Behavioural research for marketing: a practitioner's handbook
Auteur :
Adams, Julian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367771317
Date de publication :
4 juil. 2022
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.