Designing service excellence: people and technology
Auteur :
Hunt, Brian / Ivergard, Toni
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367783747
Date de publication :
31 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The moment of truth—that instant when consumers experience and judge service quality—often decides business success. This research-driven book provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial institutions, retail, and public