Contemporary consumption, consumers and marketing: cases from generations y and z
Auteur :
Canavan, Brendan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367820947
Date de publication :
29 déc. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
1560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.