Strategic luxury management: value creation and creativity for competitive advantage
Auteur :
Millán Planelles, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367858377
Date de publication :
23 nov. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.