Absolute essentials of digital marketing
Auteur :
Charlesworth, Alan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367859206
Date de publication :
25 sept. 2020
Dimensions :
21,6 x 13,8 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.