Contemporary issues in luxury brand management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367859282
Date de publication :
31 mars 2023
Dimensions :
24,6 x 17,4 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.