Public relations of everything, the: the ancient, modern and postmodern dramatic history of an idea
Auteur :
Brown, Robert E.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367867348
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In the age of social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of Everything takes a perspective that is less concerned with ideas of communication and information than with experience and drama - a way of looking at public relations inside out, upside do