Routledge companion to ethnic marketing, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367867423
Date de publication :
12 déc. 2019
Dimensions :
24,6 x 17,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m