Low-cost, low-tech innovation: new product development in the food industry
Auteur :
Vyas, Vijay
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367867515
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to