Challenging corporate social responsibility: lessons for public relations from the casino industry
Auteur :
Strauss, Jessalynn R.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367868543
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks