Routledge companion to marketing history, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367868710
Date de publication :
12 déc. 2019
Dimensions :
24,6 x 17,4 cm
Poids :
930 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marke