Brands: interdisciplinary perspectives
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367870171
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical – each section contextualised by a new introduction from leading brand scholars. This