Political reputation management: the strategy myth
Auteur :
Schnee, Christian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367870553
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and