Foundations of marketing practice, the: a history of book marketing in germany
Auteur :
Fullerton, Ronald
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367871529
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources