Public relations and the corporate persona: the rise of the affinitive organization
Auteur :
Saint John III, Burton
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367874650
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to