Setting agendas in cultural markets: organizations, creators, experiences
Auteur :
Bantimaroudis, Philemon
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367874803
Date de publication :
10 déc. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish