Relationship building in public relations
Auteur :
Theunissen, Petra / Sissons, Helen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367876234
Date de publication :
10 déc. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
317 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.