Foundations of marketing thought: the influence of the german historical school
Auteur :
Jones, D.G. Brian / Tadajewski, Mark
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367876272
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how