Inclusive place branding: critical perspectives on theory and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367877316
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored