Always on: digital brand strategy in a big data world
Auteur :
Øverland, Arve Peder
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367880439
Date de publication :
12 déc. 2019
Dimensions :
21,6 x 13,8 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Always On provides an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adher