Branding the nation, the place, the product
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367884871
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
140 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. I