Customer loyalty and supply chain management: business-to-business customer loyalty analysis
Auteur :
Russo, Ivan / Confente, Ilenia
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367888947
Date de publication :
12 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat