Digital channels and social media management in luxury markets
Auteur :
Mosca, Fabrizio / Civera, Chiara
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367890667
Date de publication :
14 avr. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribu