Global football industry, the: marketing perspectives
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367894122
Date de publication :
28 nov. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.