Management in the era of big data: issues and challenges
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367895570
Date de publication :
9 juil. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents and discusses the main challenges posed by big data and analytics in a manner relevant to both practitioners and scholars. The first part of the book describes the growing relevance of big data and analytics in gaining competitive advantage. The second part presents case studies emphasizing application.