Neuro-consumer, the: adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
Auteur :
Bayle-Tourtoulou, Anne-Sophie / Badoc, Michel
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367895907
Date de publication :
6 mai 2020
Dimensions :
23,4 x 15,6 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers’ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.