Marketing the arts: breaking boundaries
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367898885
Date de publication :
20 déc. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it