Experiential marketing: case studies in customer experience
Auteur :
Batat, Wided
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367900922
Date de publication :
28 déc. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.